Purple Cow by Seth Godin is a short, sharp manifesto on the death of traditional marketing and the imperative of building remarkable products. Godin’s central argument is that the world has changed: consumers are overwhelmed by advertising, interrupt-based marketing no longer works, and the only path to success is to embed the marketing directly into the product. A purple cow, something genuinely extraordinary, surprising, and worth talking about, gets noticed in a field of ordinary brown cows. Drawing on examples from Starbucks, JetBlue, and dozens of other innovative companies, Godin challenges entrepreneurs and marketers to stop playing it safe and start building things worth remarking on. Succinct, provocative, and influential, it is one of the defining marketing books of the 21st century.
Business
Purple Cow
₦3,300.00
Seth Godin argues that in a world drowning in advertising, the only way to succeed is to create something truly remarkable, something as extraordinary as a purple cow.
