Drive: The Surprising Truth About What Motivates Us by Daniel Pink synthesises four decades of scientific research on human motivation into a compelling framework. Pink argues that the conventional ‘Motivation 2.0’ model, reward good behaviour, punish bad, works well for simple, mechanical tasks but actively destroys intrinsic motivation for creative, cognitive work. The replacement is Motivation 3.0, built on three elements: Autonomy (the desire to direct our own lives), Mastery (the urge to get better at something that matters), and Purpose (the yearning to do what we do in service of something larger than ourselves). Backed by research from Deci and Ryan, Csikszentmihalyi, and Amabile, Drive is an essential read for every manager, parent, and educator.
Business
Drive
₦3,500.00
Daniel Pink reveals the surprising truth about what actually motivates us, and why the carrot-and-stick approach so beloved by managers is not only ineffective but often counterproductive.
