Crushing It

Crushing It is Gary Vaynerchuk’s follow-up to Crush It!, updated for a world transformed by Instagram, YouTube, Snapchat, podcasting, and voice technology. Through the stories of dozens of entrepreneurs who have built successful businesses by documenting their expertise and personality online, Vaynerchuk makes an actionable case that the opportunity to monetise your passion has never been greater. He breaks down the specific tactics, content strategies, and mindsets that work on each major platform, and is characteristically blunt about the hard work, patience, and consistency required. For aspiring influencers, creators, and personal brand builders, Crushing It remains one of the most practical and motivating books available.