The Power of Habit

The Power of Habit by Charles Duhigg is a landmark exploration of the neurological and psychological mechanics of habit formation. Duhigg introduces the habit loop, cue, routine, reward, and shows how this simple three-step pattern governs individual behaviour, organisational culture, and social movements. Drawing on research from neuroscience, psychology, and business, he examines case studies from Procter & Gamble’s marketing breakthroughs, Starbucks’s training programmes, the civil rights movement, and NFL coaching to reveal how habits can be diagnosed, disrupted, and deliberately redesigned. Whether you want to build a better morning routine, change a destructive pattern, or transform the culture of an organisation, The Power of Habit provides the understanding and tools to do it.