Good to Great

Good to Great is the result of a five-year research project in which Jim Collins and his team studied 28 companies to understand what separated those that achieved sustained greatness from those that remained merely good. Their findings challenge conventional wisdom at every turn. The best-performing companies were led by humble ‘Level 5 Leaders’ rather than celebrity CEOs. They adopted a ‘Stockdale Paradox’ approach to adversity, confronted brutal facts without losing faith, and found their ‘Hedgehog Concept’, the one thing they could do better than anyone in the world. Collins also introduces the Flywheel and the Doom Loop, models for understanding how momentum builds and how it collapses. A rigorous, evidence-based, and enduringly relevant study of what excellence actually requires.