Measure What Matters by John Doerr tells the story of Objectives and Key Results (OKRs), the goal-setting methodology introduced to Google by Doerr himself when the company had just 40 employees. Doerr, the legendary venture capitalist at Kleiner Perkins, traces the origins of OKRs to Intel under Andy Grove, and shows through case studies from Google, YouTube, the Gates Foundation, and Bono’s ONE Campaign how the framework accelerates focus, alignment, transparency, and accountability. He outlines the four superpowers of OKRs: focus, alignment, tracking, and stretching for what seems impossible. Whether applied to a startup, a non-profit, or a personal career goal, Measure What Matters is a practical, inspiring guide to setting better goals and hitting them.
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Measure What Matters
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John Doerr shows how the OKR framework, used by Google, Bono, and the Gates Foundation, helps organisations set bold goals and achieve breakthrough results.
